For more and more of us, online shopping has become the new normal. The primary beneficiary of this trend has been Amazon. Market research firm Slice Intelligence looked at 1.7 million online shopping receipts from early November to mid-December and discovered that the leader in online purchases is far-and-away Amazon, with a 36.9% share of the online market. No one else is even close. The next four are brick-and-mortar retailers with major online operations, but their combined market share adds up to only 12%. (Chart from CNBC)
Online Holiday Market Share
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December 27, 2016