Super Bowl 56 will kick off on February 13th at SoFi Stadium in Los Angeles, California. And while it’s safe to say the majority of viewers will be football fans, there are also a significant number that tune in just for the commercials. This year, the average price for a 30-second Super Bowl ad slot is up over 18% to $6.5 million! Most veteran viewers would guess that Budweiser is a top advertiser, and perhaps that Coca-Cola was up there, too. But many of the other top-10 advertisers over the last 20 years would be a surprise. Doritos, anyone? (Data from Wall St Journal, chart from TheHustle.co)
Jeffrey Cerny